Design, Build, Maintain A Successful Web-Based Business

Many of the chapters are filled with advice and information on how to incorporate current e-business principles.

Make your e-commerce vision a success with this comprehensive, step-by-step handbook.

Although the dot-com bubble has burst, that doesn't mean e-commerce is dead.

This books shows how to build a successful e-commerce operation, incorporating careful planning of the customer experience, effective design, cutting-edge programming, and robust server configuration, as well as marketing, customer service, order processing, warehousing, and shipping. Hardware and software options are also discussed.

Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site — from selecting the right software and Internet service provider through effectively marketing your online business.

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