Get Out of Your Comfort Zone and Boost Your Performance

The most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale.

Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned.

In this inspiring, humor-filled guide, he teaches you:

• How to figure out exactly what inhibits youWhy you make certain decisions in moments of discomfort
• How to train your brain to prepare for uncomfortable moments
• How your customer's own discomforts affect his or her purchase decision
• Featuring self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action

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