Marketing Moves / A New Approach to Profits, Growth, and Renewal
Prijs: € 23,-- Soort boek:
- Hardcover
- Staat:
- Nieuw
Marketing Moves / A New Approach to Profits, Growth, and Renewal
Philip Kotler, Dipak C. Jain, Suvit Maesinsee.
Harvard Business School Press / 9781578516001 / 2001, 193pp, Gebonden hardcover in gave stofomslag. NIEUWSTAAT. Engelstalig.
Forget the tired argument about old versus new economy say internationally renowned marketer Philip Kotler and his coauthors Dipak C. Jain and Suvit Maesincee. The Internet, globalization, and hypercompetition are forcing companies to redefine their markets, market offerings, and marketing operations so that they can compete successfully in both the old and the new economies. The scarcity of customers, not products, calls for making marketing the primary driver of strategic planning and infrastructure effectiveness. Marketing can no longer create value by being seen only as a department whose main charge is to dispose of the company's products and services. The authors urge companies to broaden the marketing concept into a holistic framework, one in which companies and their collaborators become proficient at identifying new value creation opportunities and capable of delivering products, services, and experiences that more precisely match individual customer requirements. Thought provoking and comprehensive, this book shows how to build a complete marketing platform around the exploration, creation, and delivery of superior value to customers, collaborators, and the company itself.
De prijs is excl verzendkosten van 4,50 euro / b67 scan
Website tipBoeken aanbiedingen op Bol.com
Contact-informatie
(
Particulier )
15 jaar actief op Tweedehands.net
Bekijk alle advertenties
(Zuid-Holland, Nederland)
Tel: 0718886636 E-mail deze verkoper
Biedingen
Opties voor deze advertentie
- Print advertentie
- Klacht indienen
- Link naar advertentie:
Meer "Studieboeken"
Mijn Tweedehands.net
- Agrarisch
- Audio, TV en Video
- Auto Diversen
- Auto's
- Baby en Kind
- Banen en Opleidingen
- Boeken
- Bouw en Tuin
- Caravans en Kamperen
- Computers en Software
- Contacten en Dating
- Diensten
- Dieren en Toebehoren
- Diversen
- Elektronica en Witgoed
- Fietsen en Accessoires
- Fotografie
- Kleding
- Kunst en Antiek
- Motoren en Scooters
- Muziek en Film
- Muziekinstrumenten
- Sieraden en Horloges
- Sport en Fitness
- Telecom en GSM
- Vakantie en Vrije Tijd
- Verzamelen en Hobby
- Watersport en Boten
- Woningen
- Woninginrichting
- Zaken en Transacties